Netflix’s Chief Comms Officer Dani Dudeck Makes Two Key VP Hires Overseas (Exclusive)
Flávia Vígio and Joy Albert have been named vice presidents of communications for the LatAm and APAC regions, respectively.
Netflix‘s chief communications officer Dani Dudeck has made two key ex-U.S. hires overseas.
Flávia Vígio will be the streaming giant’s vice president of communications for Latin America, and Joy Albert has been named vice president of communications for the Asia-Pacific region. Both will report to Dudeck, who has served as CCO at Netflix since January.
Vígio, with over two decades of comms and marketing experience, joins Netflix from TelevisaUnivision, where she was EVP of communications. Before this, she was at WarnerMedia, as vp of consumer marketing and public relations for general entertainment Latin America, and prior to that, Vígio served as vp of communications for McDonald’s in LatAm.
Vigio is described by Netflix to lead communications “with a strategic business approach, having supported corporate transactions at WarnerMedia, TelevisaUnivision, and the spinoff and IPO of McDonald’s in Latin America. Her career spans integrated marketing and communications, in areas including corporate, media and public relations.”
She recently took a sabbatical year dedicated to studying AI and working with a technology team to develop new resources for reputation measurement and management. She started at Netflix on Feb. 2 and is based in their Mexico City office.
