The streamer will also add vertical video coverage of sports, and debut new mobile games including a 'Law & Order' title from Wolf Games.

NBCUniversal’s Peacock is debuting a suite of new products geared toward mobile users, emphasizing the vertical nature of smartphones in a bid to grow engagement with its streaming platform.

Before you watch what happens live on Bravo, you will be able to have an AI-generated avatar of Andy Cohen explain what already happened in the world of the Real Housewives; sports fans will be able to watch live NBA games, using AI-powered tech that controls the view with vertical video in mind; and Peacock is planning a significant expansion of games on its platform, bringing IP-driven fare like a new Law & Order mobile game, as well as a playable version of Jeopardy!, to its offering.

The expansion of vertical and interactive content comes as Peacock attempts to capture more audience time from its 44 million or so subscribers.

“Most people tend to focus on subscribers as the litmus test. We really focus on time. This is where the battle is going to be,” says Matt Strauss, chairman of NBCUniversal Media Group, in a press briefing at 30 Rockefeller Plaza earlier this week. “Maybe I’m stating the obvious. But when you think about where the opportunity is and where the streaming focus should be, it’s really about, how do you grow more share of time with consumers?”

Peacock launched vertical video a year or so ago (“It’s kind of nice to see other streaming services are launching vertical video,” Strauss quipped, in a not-so-veiled reference to Disney+), but the new updates add a layer of tech on top of that.

And the most eye-catching new addition will be “Your Bravoverse,” a hub meant to engage Bravo super-fans and to help new fans understand the complex web of feuds and trysts that underscore so many of the brand’s shows.

The Source: https://www.hollywoodreporter.com/business/digital/peacock-ai-generated-andy-cohen-bravo-hub-1236528896/